WORK SAMPLES
Writing Samples
Personal Blog Project
Earlier this year my goal was to speak to more women in marketing about their experiences and their unique career paths. The objective was to show others that many career paths aren’t linear.
A link to one of my favorite blog posts is here:
Resource Pages
Black History Month - Created, researched, and edited a resource page along with a social media post to help people celebrate Black History Month here in Hawaii.
Stop Asian Hate - Created, researched, and edited a resource page along with a social media post to direct action towards the Stop Asian Hate Movement.
Video
Pacific Media Group B2B Sales Sizzle Reel
A company-wide sales sizzle reel to introduce new clients to our 'Ohana. Minimal creative direction was given and the majority of the video was created by creating visuals to match the audio.
HI93 Karaoke Contest
A contest to help launch our new station and grow social media followers and website visits. Promotion relied heavily on creating organic and paid video content. We focused on the contestants and our on-air talent, working to tell their stories.
Results:
Facebook Ad CTR of 1.44%, above-average CTR for Facebook ads
Organic social: Over 272 link clicks from Instagram stories
Gained 378 followers on Instagram in 20 days, the largest increase in 10 months