Pacific Media Group

CONTENT AND SOCIAL MEDIA SPECIALIST 2020 - 2021

INTERACTIVE MEDIA COORDINATOR 2017 - 2020

Lead digital marketing projects for 4 stations and 1 event with a social presence of over 133,000. Managed content, created online contests, and conducted routine maintenance of websites. For three years, I also designed and trafficked banner ads.

Designs and deploys B2C social media, website, email, and television campaign assets for radio stations, small businesses, and national accounts
Works with Marketing Director to strategize and craft online UGC contests, one resulting in an increase of 378 followers in 20 days
Introduced and implemented Google Analytics to deliver in-depth web statistics, reporting monthly social and web analytics to directors
Increased social media followers by 22-31% in 1st year and by over 110% for two profiles in less than 4 years
Photographs on-air talent, editing photos and creating assets for marketing and digital use