Marketing

Salesforce

Senior Social Media Specialist, Global Employer Brand 2024 - Present
Co-manages a total of 5M+ followers on @SalesforceJobs Twitter, Instagram, LinkedIn, and Glassdoor

• Co-led a 2% increase in engagement rate from 5% to 7% YoY and a 640% increase in impressions YoY across channels by using data-based decisions to improve our strategy and tailoring messaging to audiences

• Increased Instagram followers by 11% YoY by producing high quality short form videos and engaging posts

• Accomplished a 112% increase in employee sharing, resulting in a 106% increase in potential reach through quarterly employee sharing contests, promotions, and content creation

• Led and executed social campaigns, resulting in 5M+ views and 4K+ leads for “Trailblazing Women Summit” in India and Ireland, working cross-functionally with corporate social, PR, and recruiting teams

Social Media Specialist, Global Employer Brand 2021 - 2023

Co-manages a total of 5M+ followers on @SalesforceJobs Twitter, Instagram, Facebook, LinkedIn, and Glassdoor

• Co-led a 3% increase in engagement rate from 3% to 6% QoQ across channels by creating a short form video strategy, diversifying content, generating graphics, and growing our community

• Drove an 87% increase in registration for Salesforce’s racial equality summit by developing, pitching, and executing a multi-channel social campaign strategy

• Achieved 77M+ potential reach, 135K engagements, and 23K shares in first year through employee social sharing platform management with quarterly contests, posts, and providing reports for VP+ leaders

• Authored two top-performing blogs focused on career journeys, developing 14 total blogs and social campaigns to promote them, leading to 24K+ views
  

Blogs

How to Build Your Personal Board of Directors at Work

Global Impact Manager Shares How She Champions Sustainability

How One Director Is Using His Job to Change the World

Global SWN President Shares How to Leverage Your Skills to Grow Your Career

kayceeinhawaii studios

Social Media Strategist and Graphic Designer 2021 - Present

Develops brand identities and guidelines including logos, brand colors, and other assets. Manages multiple projects and clients with varying deadlines. Past and current clients include Golden Shores Communications (Agency), Greenleaf Juice, Cell Forte, and more.

• Manages 5 clients, working to develop their brand, creating logos, and other assets to help them reach their business goals

• Designs on-brand social and website content to drive growth and engagement, branding and designing for a new national brand

• Photographs products to create compelling social media imagery

Pacific Media Group

Content and Social Media Specialist 2020 - 2021

Interactive Media Coordinator 2017 - 2020

Lead digital marketing projects for 4 stations and 1 event with a social presence of over 133,000. Managed content, created online contests, and conducted routine maintenance of websites. For three years, I also designed and trafficked banner ads.

• Designs and deploys B2C social media, website, email, and television campaign assets for radio stations, small businesses, and national accounts

• Works with Marketing Director to strategize and craft online UGC contests, one resulting in an increase of 378 followers in 20 days

• Introduced and implemented Google Analytics to deliver in-depth web statistics, reporting monthly social and web analytics to directors

• Increased social media followers by 22-31% in 1st year and by over 110% for two profiles in less than 4 years

• Photographs on-air talent, editing photos and creating assets for marketing and digital use

Pacific Media Group Campaigns