WORK SAMPLES

Case Study: SALESFORCE’S Trailblazing Women India

I owned the organic social only, content creation, employee and leader advocacy strategy including an internal sharing contest. Other marketing tools were used.

Results (YoY)

2x increase in registration

+260% avg. impressions per post

+25% social engagement rate

+252% LinkedIn members reached

METHODs

Platforms/tools used: X, LinkedIn and LinkedIn Live, Instagram, Sprout Social Advocacy/Scheduling, Google Workspace

Organic Social

Utilized LinkedIn Live to enhance stream reach and bring in additional views and analytics
Increased posts leading up to the event to give a final push on registration

Employee/Leader Advocacy

Wrote posts for speakers, including the Chairperson and CEO of Salesforce India to promote the event
Orchestrated and executed an internal sharing contest — 29% of total employee shares were from that contest

Social Listening

Used LinkedIn and Sprout Social to manage attendee feedback, flagging to leaders

Case Study: SALESFORCE’S ENGAGEMENT-FOCUSED CONTENT

This was organic social only. I owned the organic social, oversaw content creation, and strategy for this campaign to increase fun, in-office content that showed our culture.

Results (YoY)

Nearly doubled (1.9x) engagement rate

+96% avg. impressions per post

+742% engagements

With the same amount of posts

METHODs

Platforms/tools used: X, Instagram, Sprout Social Scheduling, Kapwing

Organic Social

Oversaw project with intern to brainstorm and create TikTok style short form vertical videos that had 389% higher average impressions per post
Experimented with text-only content on X with fun, witty posts
Showed off our company culture in a fun, humorous way, while featuring employees in various roles

Case Study: PeRSONAL TIKTOK

This is organic social only. In 2024 I made it a mission to figure out TikTok. I pushed past the cringey and started posting, owning all content creation, strategy, and community engagement to help my content go further.

In just 28 DAYS…

+2,567% followers

+1.3M views

+2069% Shares

+86% Comments

Other highights: Brand collabs with Ulta, Rarjsm (gel nail brand), and FirMoo (glasses brand).

methods

Platforms/tools used: TikTok, CapCut

Organic Social

Leaned into different types of content, mixing carousels and videos
Posted as consistently as possible, goal was everyday for a month, then increased to 2x a day when manageable
Planned content around trips and plans, getting comfortable in front of the camera
Leaned into trends where possible

General post samples — SALESFORCE

We Work at Salesforce TikTok Trend

Leaning into trends in 2024, we posted this on our corporate TikTok to further our employer brand and point out fun traits of our employees at Salesforce.

This was not all organic, it benefitted from a campaign.

Results