UNIVERSITY OF OREGON

DEPARTMENT OF INTERNATIONAL STUDIES

The objective of this campaign was to increase summer enrollment for the Department of International Studies at the University of Oregon. I chose this project because although the timeline was around 4 months, we were able to successfully increase enrollment. 

We first went beyond the scope of the project and developed, conducted and analyzed a survey that resulted in a deeper understanding of student perceptions. This was to find a possible answer as to why enrollment was down and what the average student’s summer plans were. Most students were studying abroad or going to internships and didn’t have time for classes. However, most of the students surveyed were sophomores and juniors. We decided to focus on awareness of the department and classes offered. The target audience was freshmen who may not have internships or career plans yet. This involved a rebranding of the department’s social media and launching their Instagram with several giveaways. 

After speaking with professors about classes offered to find aspects that would interest the average student, we began designing visuals based off of each class. We created flyers, posters and table tents to be put up in our student center and dorm dining hall tables and monitors. Students are more interested in travel than in taking classes, so images of freedom, maps, and travel were used to catch viewer attention.

The campaign resulted in a 69% increase in per class enrollment and 84% increase in revenue.